The ask was to create engaging banner ads highlighting Storyblocks' key differentiators: its well-curated and easy search capabilities, its roster of top content creators, and its highly selective approach to accepting stock submissions. The goal was to drive awareness and encourage subscriptions among creatives, marketers, and content creators seeking high-quality, easy-to-access stock media resources.
Concept 1: Smarter Search. Endless Creativity.
A Storyblocks subscription unlocks unlimited creative potential—but only if you can find the right assets quickly. Their key differentiator is well-curated and easy search capabilities. The enhanced search experience makes it easier than ever for creators, small businesses, and content teams to discover the perfect stock media in seconds, with intuitive filters, intelligent recommendations, and lightning-fast results.
Concept 2: It starts with a spark
Memorable, shareable stories begin with a spark. This idea is familiar for creatives and storytellers looking for inspiration or that missing element—especially when facing a tight deadline. The demand for video stock is insatiable. People watch 17 hours of online video a week. Outstanding stock inspires and sells products. Bad stock doesn’t. Creators need great stock. The “spark” is synonymous with Storyblocks’ best-in-class media. It serves as a visualization of what strong media can do (inspire) and suggests Storyblocks as among the best and “brightest” in the space. A spark is all it takes to start a fire (going viral) and can set off a chain reaction of new ideas, concepts, and campaigns.
Concept 3: Building blocks of creativity
Every great story starts with the right building blocks—a bold idea, a striking visual, or the perfect soundtrack. Storyblocks gives creators the essential pieces to bring their vision to life. Like stacking blocks to build something more significant, their vast stock media library empowers users to craft original, engaging content easily. Because with the proper foundation, your story can go anywhere.
