Refining ReliaQuest: evolving from a startup to mature brand with strategic design
This website refresh aimed to refine the brand and make it distinguishable in a competitive landscape. Evolving from a startup mentality to a mature brand, ReliaQuest wanted to project professionalism and innovation. Central to this effort was expanding their brand toolkit and formalizing its use through a style guide, which ensured consistency and coherence across all digital platforms. This strategic move streamlined design processes and reinforced ReliaQuest's commitment to delivering a cohesive and impactful brand experience to its audience.
Project phases:
•Mood boards
•Wireframes
•Design
•Dev handoff
