Turning complexity into clarity: driving pipeline growth with Mindtickle’s website transformation
Overview:
Mindtickle, a leader in revenue enablement, needed a website that matched the strength of its business. Despite rising traffic, the old site felt dated and difficult to navigate, making it hard for prospects to understand the platform’s value. ROI·DNA partnered with Mindtickle to redesign the site as a growth engine—simplifying a complex SaaS offering into a clear, trustworthy, outcome-driven experience.
The new site quickly delivered results, including a 13% lift in pipeline, higher conversions, and deeper engagement. Today, it transforms complexity into clarity, creating a modern, frictionless journey that drives both trust and growth.
The new site quickly delivered results, including a 13% lift in pipeline, higher conversions, and deeper engagement. Today, it transforms complexity into clarity, creating a modern, frictionless journey that drives both trust and growth.
The Challenge:
Mindtickle’s website failed to reflect its leadership in revenue enablement, feeling dated, cluttered, and hard to navigate. Buyers struggled to find relevant solutions and connect the platform’s value to real business outcomes. Competing sites set a higher standard with sleek, persona-led journeys, leaving Mindtickle at risk of
falling behind.
falling behind.
The Solution:
ROI·DNA partnered with Mindtickle to redesign the website as a modern, growth-driven experience. The new design simplified a complex SaaS offering into a clear, trustworthy, and outcome-focused journey. It emphasized intuitive navigation, streamlined demos, and curated content to reduce friction and build trust.
The Results:
Achieved an 11% climb in engagement rates.
Drove a 33% increase in organic sessions.
Delivered a 37% total increase in users.
Mindtickle homepage and platform page
Auto copilot and sales training product detail pages
Readiness Index and Conversational Intelligence product screens
