Elevating brand perception & user experience
Mindtickle’s website redesign was a strategic overhaul to align its digital presence with its modern, AI-driven product offering. The existing design was criticized as outdated and visually overwhelming, failing to reflect the brand’s innovation and industry leadership accurately. We aimed to create a cleaner, more engaging experience that simplified navigation while showcasing Mindtickle’s strengths.
Key Enhancements:
Design Consistency & Refresh: We introduced a fresh, streamlined aesthetic that complemented Mindtickle’s upcoming product UI updates. By reducing visual noise, incorporating interactive elements, and improving layout diversity, the new site delivers a more dynamic and engaging experience.
Persona-Specific Journeys: The site was restructured to guide users—such as sales enablement leaders and CROs—through tailored content experiences, ensuring relevance and clarity in messaging.
Product Storytelling & Thought Leadership: We shifted away from static PDFs to a more interactive approach, integrating videos, testimonials, and data-driven insights to highlight customer success stories and the ROI of Mindtickle’s solutions.
Competitive Differentiation: Drawing inspiration from industry leaders like Slack, Salesforce, and Highspot, we crafted a site that not only met modern UX standards but also innovated beyond competitors, positioning Mindtickle as a category leader.
This redesign successfully transformed Mindtickle’s web presence into a high-performing, user-centric experience that drives engagement, conversions, and brand trust.
Mindtickle homepage and platform page
Auto copilot and sales training product detail pages
Readiness Index and Conversational Intelligence product screens
