Concepting via mood boards
Every website project began with a mood board. A mood board is a visual collage of images, text, colors, and graphics in a composition similar to a Pinterest board. It conveys a project's visual direction or 'mood' and draws directly from your brand to translate high-level ideas into a visual language. These boards determine the guardrails for each project. Multiple boards are created to determine how far the client wants to push their brand.