I managed a website refresh and digital advertising strategy (DAS) project for Flexential, where I was the lead designer. Through a strategic combination of design and digital marketing efforts, the project resulted in increased marketing qualified leads (MQL) by over 200%, sales qualified leads (SQL) by over 250%, and pipeline growth by more than 400%. This project demonstrated my ability to align creative design with measurable business outcomes.
Project phases:
•Mood boards
•Wireframes
•Design
•Dev handoff
