Revitalizing Ontra.ai: enhancing MQLs and elevating brand recognition in private markets.
The primary goals for this website project were to increase Marketing Qualified Leads (MQLs) and establish Ontra.ai as a leading brand in private markets. The design direction embodies a friendly, modern, and futuristic appeal, featuring predominantly white and shades of gray, complemented by vibrant gradients reminiscent of an "Apple"-esque aesthetic. Combining two fonts, the typography symbolizes Ontra.ai's dual identity—human and machine—highlighting the seamless integration from prospect to customer. Motion design elements illustrate how Ontra.ai's products enhance efficiency and speed, reinforcing their commitment to innovation and customer-centric solutions.
Project phases:
•Wireframes
•Design
•Dev handoff
