For HP’s "You Don’t Have to Compromise" campaign, we concepted and produced a photoshoot that brings real-life trade-offs to life—a broken flip-flop, a ripped grocery bag spilling its contents, a suitcase handle snapping mid-trip. These everyday frustrations mirror the experience of using low-quality ink and supplies: smudged prints, streaky colors, and wasted pages. Through bold visuals and relatable scenarios, we emphasized that with HP Original Supplies, there’s no need to settle—just reliable, high-quality prints every time.
